KASK School of Arts / 2019
After doing a research on food advertisements, I started to think about
how often advertisers fool us with photoshopped and unrealistic pictures
of the food so the consumers are more likely to buy it. To avoid this problem,
decided to make a standard look for all food advertisements in the world.
No photoshopped pictures, only the company’s slogan because it’s harder
to trick consumers only with words, photos usually affect us more. I wanted
to use colours and shapes to tell how healthy and expensive the food is,
which are two of the first things we consider when buying food. The colour
means how healthy it is, while the shape means how expensive it is.